Why LED Signs?
The Modern Town Crier: Why Your Organization Needs A Digital Sign
An LED sign is more than just a sign — it's your most powerful communication tool. It works 24/7 to inform, alert, and engage your community.
Instant Community Updates
From road closures and event reminders to congratulatory messages, share real-time information with a few clicks. Your sign becomes the trusted voice of your community.
Critical Emergency Alerts
In an emergency, every second counts. Use your sign to broadcast AMBER alerts, severe weather warnings, or evacuation notices instantly to every passerby.
Drive Engagement & Fundraising
Promote chicken dinners, recruitment drives, fundraisers, and community events. Higher visibility means higher participation — and stronger community support.
Proven ROI
A digital sign is a one-time investment that replaces recurring costs for temporary banners and printed materials. It pays for itself — and keeps working 24/7.
Display Brightness
Understanding Nits (Brightness)
Nits measure how bright an LED display is. The higher the nits, the brighter the sign. A nit is a unit of measurement that shows how much light a display produces.
2,500
Low Brightness
Hard to read in daylight
5,000
Standard Brightness
Visible in daylight
7,500
High Brightness
Clear and vibrant in strong sunlight
10,000
Very High Brightness
Excellent visibility in direct sunlight
12,000+
Ultra High Brightness
Maximum brightness for extreme conditions
Recommended By Environment
- Partly Cloudy / Normal Sunlight
- 5,000 – 7,500 Nits
- Bright Sun / Direct Sunlight
- 7,500 – 10,000 Nits
- Extreme Sun / High Ambient Light
- 10,000 – 12,000+ Nits
Pro Tip
Higher nits also work with auto-dimming sensors to adjust brightness at night, keeping your sign visible while staying compliant with local ordinances.
Auto-dimming = the right brightness when you need it, day and night.
Display Resolution
Understanding Pitch (MM)
Pitch (mm) is the distance in millimeters between the centers of two adjacent LEDs. A smaller pitch means more pixels in the same space, creating a clearer and more detailed image.
20MM
Lower Clarity
Best Viewing: 150+ ft
Highway Signs, Longer Viewing Distances
16MM
Medium Clarity
Best Viewing: 100–150 ft
Business Signs, Medium to Long Distances
9.5MM
High Clarity
Best Viewing: 50–100 ft
Business Signs, Shorter Viewing Distances
6.5MM
Premium Clarity
Best Viewing: 20–60 ft
Close Viewing, High-Impact Messaging
Why It Matters
- Better readability
- Stronger visual impact
- More effective messaging
- Better return on your investment
Pro Tip
For most business signs, 9.5MM is the perfect balance of clarity, performance, and value. Match the pitch to your average viewing distance for the best results.
Not sure what pitch is right for you? We're here to help!
One Investment. Years Of Impact.
Most departments recoup the cost of a digital monument sign within just a few years — and gain a permanent, high-visibility tool for keeping the community informed. Ask us about grant funding programs that may cover part or all of your sign.
Make Your Community Voice Louder
Let's build a sign that serves your community for years to come. Contact us today for a no-obligation quote and a free consultation.
Request a Quote